Call me Hawk-Eye, when it comes to editing and proofing copy to refine and enhance the quality of any written work.
The devil is in the detail.
To the trained eye, an extra space between words, wrong punctuation, wrong grammar, misuse of phrases in the wrong context, long unwieldy sentences, wrong structure that leads to ‘burying the lede’ etc. – all stand out like a sore thumb!
And, edit you must!
Rewriting, editing and proofreading are key skills that I’ve honed as a journalist, and I put them to good use to enhance the quality of any written work that passes by my desk.
I’m simply flummoxed by the inadvertent errors in copy (that were not there in the original text) that magically appear on the website or on design collaterals. This happens primarily because the copy passes through many hands before it is made visible to the reader. Something as small as a punctuation can change the meaning of your message that goes out to your audience. All it takes is one exercise in proofreading to eliminate these. So, never underestimate the value of a proof-reader!
Trust me to tell your story. To keep it simple, yet make it memorable.
Audit website content & social media interactions – fill the gaps and fix the bugs.
Short one-on-one or group training programmes to enhance written skills.
Tina has played a pivotal role in multiple projects & successfully transitioned couple of large retainers for Ardent. Her content writing, proofing & management skills are the best I’ve seen in this part of the town. Tina was thorough with her on-page & off-page content deliver...
Tina and her team have provided exceptional service in managing the build and design of our websites. Thanks to Tina and her team we have user-friendly sites that are designed to suit the Australian inbound and domestic tourism market and are based around strong SEO ...
When I decided to take my website redesign to the next level, I knew immediately that an experienced content writer had to be a big part of my overall scheme of things. I’ve seen how Tina expresses herself and writes about various topics and there was no doubt in my mind...
I have to say Tina was instrumental in formulating writing guidelines and creating copy from scratch for our travel website TourChief.com. We needed copious amounts of content to sell travel experiences in locations across Australia – landing page copies...
Over the past five years, I have had the pleasure of interacting and working with Tina. As the Director of a Creative Agency, I am constantly on the lookout for content developers with good language skills and editing prowess. Tina has consistently approached every task that has....